Artigos

BORGES, A. ; HERTER, MÁRCIA MAURER ; CHEBAT, J. . It was not that long! : The effects of the in-store TV screen content and consumers emotions on consumer waiting perception.

 Journal of Retailing and Consumer Services, v. 22, p. 96-106, 2015.

 

HERTER, M. ; SANTOS, C. P. ; COSTA PINTO, Diego . -Man, I shop like a woman! The effects of gender and emotions on consumer shopping behaviour outcomes. International Journal of Retail & Distribution Management, v. 42, p. 780-804, 2014.

 

COSTA PINTO, Diego ; HERTER, M. ; ROSSI, P. ; BORGES, Adilson . Going green for self or for others? Gender and identity salience effects on sustainable consumption. International Journal of Consumer Studies, v. 38, p. 540-549, 2014.

 

DALMORO, Marlon ; PENALOZA, L. ; NIQUE, W. M. Resistência do Consumidor: Diferentes Estágios Teóricos de um mesmo Conceito. REMark. Revista Brasileira de Marketing, v. 13, p. 119-132, 2014.

 

LADEIRA, W. J. ; SANTINI, F. O. ; COSTA, G. S. . Background and dimensions of consumption experience in Brazilian hotels. Tourism and Hospitality Research, v. 12, p. 215-227, 2013.

 

COSTA PINTO, Diego ; NIQUE, Walter M. ; AÑAÑA, Edar ; HERTER, M. . Green consumer values: how do personal values influence environmentally responsible water consumption?. International Journal of Consumer Studies (Print), v. 35, p. 122-131, 2011.

 

Añaña, Edar da Silva ; Silva, Renata dos Santos ; NIQUE, W. M. . Conveniência de serviços: apropriação e adaptação de uma escala de medida. RAE (Impresso) , v. 51, p. 585-600, 2011.

 

LADEIRA, Wagner Junior ; DALMORO, Marlon ; Maehler, Alisson Eduardo ; Araujo, Clécio Falcão . Drug prescription practices in Brazil: a structural equation model. International Journal of Pharmaceutical and Healthcare Marketing, v. 5, p. 262-278, 2011.

 

AÑAÑA, Edar S. ; Nique, Walter Meucci . Personal values in relation to graduate career choices. International Journal of Public Sector Management, v. 23, p. 158-168, 2010.

 

AÑAÑA, Edar S. ; Nique, Walter . Perception-Based Analysis: An innovative approach for brand positioning assessment. The Journal of Database Marketing & Customer Strategy Management (Print), v. 17, p. 6-18, 2010.

 

 

Livros

DUSCHITZ, Caroline ; NIQUE, W. M. . Vendas e Negociação. 1. ed. Porto Alegre: Profissional, 2014.

FARIAS, C. V. S. ; DUSCHITZ, C. ; CARVALHO, G. M. . Marketing Aplicado. 1. ed. Porto Alegre: Bookman Companhia Editora Ltda., 2014.

NIQUE, W. M. ; LADEIRA, W. . PESQUISA DE MARKETING: Uma Orientação Para o Mercado Brasileiro. 1. ed. Porto Alegre: Atlas, 2013.